Mclendon Hardware

RETAIL MARKETING MATERIALS // 9 YEARS

McLendon Hardware is a trusted 7-location retail chain serving the Puget Sound region since 1926. As a neighborhood convenience hardware store, they offer fasteners, tools, paint, garden supplies, outdoor power equipment, and more to both DIY customers and local contractors.

Since 2018, I have served as their primary designer, advancing to Lead Designer in 2020. Working closely with McLendon and the Tyndale Advisors team, I created original marketing content and designs to drive both in-store traffic and online sales. This included developing bi-monthly promotions, managing and redesigning their eCommerce website, executing annual anniversary sales campaigns, producing email marketing, designing in-store signage, and creating social media content.

To stay true to their established retro brand identity, I carefully balanced nostalgic “good ol’ days” charm with modern design sensibilities. By combining retro-inspired typography with vibrant Pacific Northwest imagery, I helped create a cohesive, familiar yet contemporary look that strengthens brand recognition across the Seattle area.

*Work completed while employed or under contract at Tyndale Advisors and Orgill Inc.