Southern States

DESIGN & MARKETING MATERIALS // 1 YEAR

Southern States Cooperative is a premier, farmer-owned agricultural cooperative that has served the Southeast since 1923, building a trusted reputation for exceptional service and regional expertise. Operating dozens of locations across multiple states, they cater to a diverse demographic of farmers, producers, and homeowners. To effectively meet market demands, the cooperative organizes its business into three distinct, specialized models: Energy, delivering reliable fuel and propane solutions; Agronomy, providing expert crop, soil, and technical field recommendations; and Retail Farm, offering extensive lines of high-quality feed, livestock supplies, and farm-and-home essentials.

Working closely with Southern States and the Tyndale Advisors team, I have driven comprehensive brand development, visual identity systems, and tactical marketing initiatives tailored to each unique business segment. A primary focus of this creative strategy has been the execution of high-impact retail promotional services, establishing fresh visual standards for font hierarchies, color palettes, and seasonal campaigns. This extensive portfolio of work includes, designing monthly retail promotions, refreshing digital and print advertising, and tailoring layout concepts for specialized internal and customer-facing web pages.

Today, Southern States continues to roll out these unified brand standards to support its retail-focused growth strategy. By injecting modern design clarity into their deep-rooted heritage, the revitalized visual identity successfully balances the unique operational goals of their Energy, Agronomy, and Retail Farm sectors under a cohesive, recognizable regional brand.

*Work completed while employed or under contract at Tyndale Advisors and Orgill Inc.